Steiff Charity 2022

To bear a helping hand.

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The unique Steiff Charity bears were auctioned online on United Charity's platform from November 3 to December 15 2022.

Steiff Charity in the year of anniversaries.

We initiate the Steiff Charity 2022 to support children that need help. We want to inspire and stimulate the development of children. It is our goal to raise substantial amounts of money to sponsor charities that are engaged in giving children the support they need.

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The story of Margarete Steiff GmbH began with a remarkable woman who, despite a severe disability, managed to establish a globally successful company.
In an ideal world all children across the globe would grow up in the same giving and supportive environment as Margarete Steiff. They would experience love, shelter and happiness. They would have access to food and education and have a chance to experience a life in peace, freedom and self-determination.

- Sadly, that is not the case.

175 years ago Margarete Steiff was born - 145 years ago, Richard Steiff was born - 120 years ago the first Steiff Teddy was born. We take the remarkable anniversaries of Steiff in 2022 as an occasion to contribute to charities in favour of the advancement of children worldwide.

Steiff Charity auction takes place in November 2022 through United Charity with all proceeds donated to UNICEF.

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We invited famous personalities and companies to create a Steiff Charity Bear as their alter ego.

Supported by the fashion design students of the School of Design of the Pforzheim University in Germany, the bears were created.

Our Charity Bear is made out of an alternative hemp material. He is 40 cm high and has our famous Button in Ear. The bear is handmade only for this fundraiser and the paw pad of the bear is decorated with the signature of the famous personalities.

Steiff Charity Bär1

Discover the Charity Bears and the making of:

Groenemeyer Bordered Teaser

Herbert Grönemeyer

Herbert Grönemeyer is a German musician, music producer, singer, composer, lyricist and actor.

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Bruce Willis Bordered Teaser

Bruce & Emma Willis

Bruce Willis is an American actor, musician, film producer and screenwriter. Emma Willis is a British model and Bruce's wife.

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Boss Bordered Teaser


HUGO BOSS is a famous German fashion company based in Metzingen, Germany.

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charity bear

Fragment - Hiroshi Fujiwara

Hiroshi Fujiwara is a Japanese streetwear designer, musician, prominent streetwear influencer, and founder of fashion label fragment.

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Toni Garrn Bordered Teaser
Charity bear

Toni Garrn

Toni Garrn is a German model and actress.

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Goetze Bordered Teaser
Charity bear

Mario & Ann-Kathrin Götze

Mario Götze is a German football player. Ann-Kathrin Götze is a German model and influencer and Mario's wife.

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Frida Kahlo Bordered Teaser
Charity bear

Frida Kahlo

Frida Kahlo was a Mexican painter.

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Ronan Keating Boarderd Teaser
Charity Bear

Ronan Keating

Ronan Keating is an Irish singer.

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charity bear

Karolina Kurkova

Karolina Kurkova is a Czech supermodel and actress.

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Gorden Wagener Boarderd Teaser
charity bear

Mercedes-Benz - Gorden Wagener

Gorden Wagener is a German automotive designer and currently Chief Design Officer of the Mercedes-Benz Group with its brands Mercedes-Benz, Mercedes-AMG, Mercedes-Maybach and smart.

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Messika Bordered Teaser
charity bear

Messika Paris

Messika is an innovative Parisian jewellery brand for modern diamond jewellery and managed by Valérie Messika.

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Nico Rosberg Bordered Teaser
charity bear

Nico Rosberg

Nico Rosberg is a former German-Finnish automobile racing driver and investor.

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Teaser FC Bayern
Charity bear

FC Bayern Munich

FC Bayern is a German sports club from the Bavarian capital Munich. With around 293,000 members, it is the sports club with the most members in the world.

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charity bear


Chopard is a Swiss watch and jewellery manufacturer based in Geneva. The company was founded in 1860 by Louis-Ulysse Chopard.

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Peter Gabriel bordered teaser
Charity bear

Peter Gabriel

Peter Gabriel is a British musician.

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Victoria Swarovski bordered teaser
Charity bear

Victoria Swarovski

Victoria Swarovski is an Austrian presenter, singer and songwriter, influencer and actress.

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All designers and creative designs were exclusively selected (and developed) by Steiff. UNICEF does not endorse any company, brand, product, service or design.
We help


The proceeds from the auction will go towards UNICEF’s work supporting children and families affected by the ongoing conflict in Ukraine, as well as the “Let Us Learn” initiative. This initiative promotes access to a good quality school education for disadvantaged children in five countries - Afghanistan, Bangladesh, Liberia, Madagascar and Nepal.

Read more at UNICEF

© UNICEF/UN0325663/Ralaivita

Together with United Charity, the bears were auctioned online on United Charity's platform from November 3 to December 15 2022.

United Charity works every day to support children in need around the world: Europe's largest charity auction portal auctions off one-of-a-kind items and experiences that can't be bought any other way. The proceeds go without deductions to various children's aid projects

The Steiff Charity is supported by our partners, who all work free of charge and thereby promote the children's aid project

Freedom is believing in yourself.
Margarete Steiff