Steiff Charity - To bear a helping hand

Bruce & Emma Willis

Bruc und Emma Willis

About Bruce & Emma Willis

Bruce Willis' roots are in Idar Oberstein, Germany, where his father was stationed on an American military base.
In 1957 the family moved to New Jersey. In his mid-twenties Bruce moved to New York City where he began his acting career.

For more than 4 decades, Bruce has been known as an action superstar due to his blockbuster films such as Pulp Fiction, 12 Monkeys, The Five Element, Armageddon, Tears of the Sun, The Sixth Sense, Unbreakable, RED, The Expendables and of course the Die Hard franchise.

He inspired millions as a down to earth real life action hero that never gives up.

But his biggest and best role in his eye’s has always been father to his five daughters and husband to his wife Emma.

"I've been a hero in so many roles all my life, but my biggest one is and always will be for my kids. And in return, my family is always one for me.”
Photo: BelatheePhotography

The fashion students and design supporters of Bruce & Emma Willis

The briefing and the idea

John McClane is a New York police officer who fearlessly and sacrificially stands up for his fellow man. A true hero who is not too shy to get dirty. For justice he turns not only his right but also his left cheek if necessary, even if he him-self gets hurt. But the important thing is that he still gets up again and continues to fight for the right.
The bear is supposed to embody these facets and above all strength. However, in a cool and casual way with small playful details: a little "hero" striving for a better world. His daughter Mabel Willis (10) was one of the inspirations for the students, as her drawing of the bear was turned into a print and used for the lining of the jacket.

The emergence of the bear

  • Cooperation

    Bruce & Emma Willis x Steiff

    Bruce Willis Pr 1
  • Idea search

    Mood

    Bruce Willis Pr 2
  • Mood

    Concept

    Bruce Willis Pr 3
  • Process planning

    Process

    Bruce Willis Pr 4
  • Print search

    Print I (The drawing was made by Mabel Willis and turned into a print by the students)

    Bruce Willis Pr 5
  • Print

    Print II

    Bruce Willis Pr 6
  • Print sketch

    Print III

    Bruce Willis Pr 7
  • Outfit

    Design

    Bruce Willis Pr 8
  • Outfit Fitting

    Fitting

    Bruce Willis 1
  • Jacket design

    Pattern

    Bruce Willis 2
  • Finished Jacket

    Jacket

    Bruce Willis 7
  • Finishing the bear

    Police stamp

    Bruce Willis 3
  • Finished bear 1

    From the front

    Bruce Willis 4
  • Finished bear 2

    From the side

    Bruce Willis 5
  • Finished bear 3

    From behind

    Bruce Willis 6

I am the finished bear

Steiff Charity Bruce Willis quer