Welcome!
Want to discover the wonderful world of Steiff ? Then come to a magical place. Discover an extraordinary destination full of surprises, experiences and emotions. Have a fun and exciting time with your family and friends in our adventure museum and you will never forget your trip to us - we promise...
Discover adventures in the Steiff Museum
World of adventure
We, Knopf and Frieda, accompany you on your search for the 3,000 Teddy bears through fantastic animated worlds of experience for all the senses!
Opening hours for the Steiff Museum and Steiff Shop:
- Closed on Mondays –
Tuesday to Sunday 10:00 a.m. – 5:00 p.m.
Last admission to museum tours at 4:00 p.m.
Open on public holidays in Baden-Württemberg.
We are also open on Mondays during the Baden-Württemberg school holidays.
Opening hours for the Steiff Factory Outlet in Giengen:
Friday, Saturday, and Sunday from 10:00 a.m. to 5:00 p.m.
We are closed on December 25 and 26 and January 1. We are also only open until 1:00 p.m. on December 24 and 31.
Important Information for Your Visit in January 2027
The Steiff Museum will be closed from January 11 to January 22 due to renovation work.
Our Steiff Museum Shop will remain open during this period:
Monday to Friday: 11:00 a.m. – 4:00 p.m.
Saturday and Sunday: 10:00 a.m. – 5:00 p.m.
We look forward to welcoming you!
Historical area
Curious about the history of Steiff?
In the historical area, you can see selected and now rare exhibits from over 140 years of Steiff history. A paradise for fans, collectors and every Steiff enthusiast.
Production demonstration
See a Teddy being made.
Experience live on site how Steiff animals are lovingly handmade according to traditional production methods and how Steiff animals see the light of day in our manufactory.
The world's largest Steiff petting zoo
Animals to pet & touch
Don't be afraid of the big ones. You can stroke and cuddle all the animals here. They are lovely and look forward to meeting you. Elephants, gorillas, polar bears, dromedaries, donkeys, lions and so many more... Experience our fantastic world of large animals - the world's largest Steiff petting zoo. Marvel at life-size, exotic Steiff animals on your very own private safari.
A fast-paced slide
Snake slide
The largest Steiff snake slide - the world's first slide-in Steiff animal winds its way through the Steiff Museum. 15 metres long, weighing 800 kg, 80 cm in diameter, 60 square metres of mohair. Look forward to a fast-paced slide.