Steiff Licence Partnerships

Experience Steiff all around

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Of stories and other things

In cooperation with our licensing partners, we develop products around the world of Steiff.
"Only the best is good enough for children" is also at the heart of what we do here.

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Stories for the little ones and the a bit older ones

Our popular Steiff characters experience the most wonderful stories in the children's books that are created together with the publishing house Dorling Kindersley. In the read-aloud books, our cuddly animals dive into magical worlds and conquer the hearts of the little ones in no time! Act out, relive and cuddle all at the same time.

Steiff kuscheltiere und buch land der kuscheltiere

Audio books and plays

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Told with loving attention to detail for all Steiff fans, young and old.

Hoppie Rabbit, Lita Lamb and Jimmy Bear, the Steiff cuddly friends, experience wonderful adventures which LEONINE Kids tells together with us as goodnight stories to the little listeners, warm-heartedly set to music. Cuddle up and listen.

Just listen in.

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Audio sample "A Tree House for All"

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Audio sample "A Slide for Everyone"

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Audio sample "The Banana Battle"

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A cooperation strong as a bear

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The Steiff Teddy bear also features on the dummy chain and the grip toy range.

Together with Selecta®, we have developed these wooden toys for your baby. From the child-friendly design to the smallest detail, all awaken the explorer in every little curious toddler.

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Children's furniture

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Two traditioanl companies have a share belief.

Whether plush and cotton fabrics or woods and lacquers, both Steiff and PAIDI use only materials that have been tested to the highest standards. Every product is designed with love in every detail to suit children. The "Lotto & Fynn" baby room is characterised by beautifully shaped and practical furniture.

The name "Lotte and Fynn by Steiff by PAIDI" is inspired by the extremely popular, particularly soft and cuddly Teddy bears Lotte and Fynn.