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From then to now

Iconic Steiff Teddy bears

For more than 140 years, Steiff Teddy bears have stood for comfort, trust and precious memories. Each bear is a work of art, crafted with unique care and precision and a deep respect for tradition.

In a journey from the past to the present, the plush companions show how the spirit of the times has changed over the years, but above all what has remained the same: the Steiff value proposition, which then as now stands for the highest quality, genuine craftsmanship and attention to detail.

The video and timeline show replicas and originals of iconic Steiff Teddy bears.

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Teddy bears timeline

  • 1902 - 55 PB

    The 55 PB Bear was the world's first jointed Teddy bear. Richard Steiff developed it in 1902 and presented it at the Leipzig Spring Fair in 1903. The number 55 stood for 55 cm height (standing), the letter P for "Plüsch" (="plush") and B for "beweglich" (= "movable"). 3,000 bears were ordered at the fair, but there are no known surviving examples. This replica of the 55 PB was released in 2002.

    Picture: 55 PB Repl. 1902 (No. 404009 from 2002)

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  • 1904 - 35 PB

    In 1904, Richard Steiff created an evolution of his 55 PB bear, which was smaller and more slender than its older brother - the 35 PB, made of light-coloured mohair. The number 35 represented the bear's height when seated. The picture shows a 1991 replica.

    Picture: 35 PB Repl. 1904 (No. 0150/50 from 1991)

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  • 1905 - Richard Steiff Teddy

    In 1905, the PAB Teddy bears were created with the cardboard discs still used today. Thanks to the cardboard discs, which were connected with metal pins, the Teddy bear's body parts could now be turned endlessly. PAB stands for P = "Plüsch/plush", A = "angescheibt/connected with discs" and B = "beweglich/movable". A well-known example is the Richard Steiff Teddy bear in the unusual colour grey, which Richard originally made as a one-off and gave to his mother-in-law. This replica was launched in 1983.

    Picture: Richard Steiff Teddy Repl. 1905 (No. 0150/32 from 1983)

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  • 1919 - Paper Teddy bear

    The first Teddy bears were mainly made of mohair. However, as mohair became almost impossible to obtain during the war years, various substitutes were used. This 1919 Teddy bear was made of paper plush, shown here as a 2010 replica.

    Bild: Paper Teddy bear Repl. 1919 (N0. 421099 from 2010)

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  • 1925 - Rose

    In the 1920s, Richard Steiff proposed more colourful Teddy bears for the US market. Teddy bears in a variety of colours also appeared on the European market. Yellow and - as seen here on the 1925 replica - pink were particularly popular.

    Pink colours are still popular with Steiff Teddy bears today, e.g. with Teddy bear Linda from the Collectors Open Edition or the My First Steiff Teddy bear from the Friends series.

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  • 1928 - Petsy

    Petsy, the bear cub with a new cut, first appeared in the 1920s. Petsy had wire-reinforced ears and was made from the popular tipped mohair. He became a bestseller and has been reissued in many variations to this day. Shown here is a 2016 replica of the 1928 model.

    Picture: Teddy bear Petsy Repl. 1928 (No. 403286 from 2016)

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  • 1929 - Teddy Baby

    At the end of the 1920s, the Teddy bear became friendlier and more childlike. At Richard Steiff's suggestion, the Teddy Baby was created to reflect the character of young bears and became a favourite in the range in the years to come. The replica shown here from 2016 reveals the cheerful nature of the Teddy Baby.

    Picture: Teddy Baby Repl. 1929 (No. 403293 from 2016)

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  • 1930 - Dicky

    In the 1930s, a new Teddy bear character was introduced: Dicky. The cheerful, smiling teddy bear's special feature was his colourful printed paw pads, which are also featured in the 2017 replica shown here.

    Picture: Dicky Repl. 1930 (No. 403309 from 2017)

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  • 1950 - Original Teddy

    In 1950, the Teddy bear was redesigned once again. He became rounder and the nose, arms and legs were shortened. This was the birth of the popular "Original Teddy", shown here as a 1996 replica of the 1951 model.

    Picture: Teddy bear Repl. 1951 (No. 408427 from 1996)

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  • 1953 - Jackie

    The Steiff Teddy bear has been conquering hearts for half a century. To celebrate his 50th birthday, "Jackie" was launched. The 2015 replica shown here is the 1953 model.

    Picture: Jackie (depicts Jackie 1953) (No. 021398 from 2015)

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  • 1966 - Original Teddy bear

    The design of the "Original Teddy bear" was modernised in 1966. He was given a short-pile snout and has been affectionately called the "Love-heart bear" by Steiff fans ever since. This version was launched in 2021.

    Picture: Original Teddy bear (depicts 1966) (No. 006111 from 2021)

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  • 1970 - Dralon Teddy Petsy

    The new material Dralon conquered the market in the 1950s and was still popular in the 1970s. The classic Teddy bear shape was also designed in Dralon, as the trend was towards softer Teddy bears. Dralon Teddy Petsy appeared in 1970, shown here in an original version from 1971.

    Picture: Dralon Teddy Petsy (No. 0241/30 from 1971)

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  • 1984 - Teddy Petsy

    In 1984, "Teddy Petsy" was born, another version of the popular Teddy bear with a new pattern. The designer got the idea for the distinctive centre seam while peeling an orange. The cuddly Petsy was the first jointed Teddy bear that could be machine washed thanks to its plastic discs. He revolutionised the classic jointed Teddy bear. The 1984 model is shown here.

    To this day, Petsy is an integral part of the Steiff range. Current versions include the blonde Petsy with a blue ribbon and the caramel-coloured Petsy with a red ribbon.

    Picture: Petsy (No. 0233/45 from 1984)

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  • 2005 - Charly

    Charly is a typical representative of the new Teddy bear generation of the 2000's, which is characterised by a particularly soft and cuddly appearance. Here you can see a Charly from 2005, today Charly is available in many colours and shapes in the range.

    Picture: Charly Teddy bear (No. 012815 from 2005)

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  • 2009 - Elmar

    Launched in 2009, Elmar is another Teddy bear made from soft material, but with a classic Teddy bear design. This makes him ideal for children to cuddle and he also has a nostalgic charm.

    The Elmar shown here is currently available in the range.

    Picture: Elmar Teddy bear (No. 022456 from 2009)

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  • 2018 - Emilia

    The classic Teddy bear made of mohair could not be missing from the range. Emilia from 2018 is part of the current Collectors Open Edition.

    Picture: Emilia Teddy bear (No. 027796 from 2018)

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  • 2022 - Mila

    2022 was the 120th anniversary of the Teddy bear. To mark the occasion, a new cuddly family of Teddy bears has been released. In addition to Mila seen here, the family includes Ben Teddy bear, Mama bear and Papa bear.

    Picture: Mila Teddy bear (No. 113970 from 2022)

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  • 2024 - Lio

    Lio Teddy bear is new to the range. He represents the cuddly Teddy bears with a classic cut, but made from alternative materials such as hemp or recycled PET bottles.

    Picture: Lio Teddy bear (No. 113734 from 2024)

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Discover Teddy bears in the Online Shop

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Charly dangling Teddy bear