Let us enchant you

The World of Steiff.

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Steiff the brand

A new logo, a new era

We bring together what has long belonged together inseparably. The Teddy bear head with the "Button in Ear" is now visible in our logo.

Discover our new logo!
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Steiff Museum

A great destination for young and old.

Discover an extraordinary excursion destination full of surprises, experiences and emotions.

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A legendary invention

The story of the Teddy Bear

The History of the Teddy
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Jubilee

120 Years Teddy

120 years ago, the world's first teddy bear was created here in southern Germany. We want to celebrate this!

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Freedom is believing in yourself.
Margarete Steiff
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Ben & Mila

Discover fascinating topics with Ben & Mila

Ben and Mila are telling what the children can expect here and there are already the first bearish craft ideas.

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Sustainability

Our commitment to nature and environment

If Richard Steiff invented the teddy bear today, many things would be different ...

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Cuddly Toys

With us you experience lots of adventures.

Whether in the baby bed, kindergarten, on a walk or on holiday, the little cuddly friend is always with you.

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