The new logo

Steiff the Brand.

With the invention of the Teddy bear in 1902, Richard Steiff accomplished a pioneering feat that has created precious moments and loving memories for generations. The Teddy bear head with the "Button in Ear" is now visible in our logo.

We bring together what has long belonged together inseparably.

Video Preview Steiff Logo Reveal English

We celebrate our new logo with our favourite Teddy bears

Discover our Teddy bears