Tradition Made in Germany

The Steiff Teddy bear

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We are the inventors of the Teddy Bear - the true original. Our tradition is an important part of our identity, which shapes us and which we feel every day.
In 1902, the world's first Teddy bear begins to conquer the hearts of children, invented by Richard Steiff. A heartbreaker in the best sense of the word. As early as 1907, the Teddy bear moved into a million children's rooms and became a beloved companion for a lifetime.

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A legendary invention

The story of the Teddy Bear

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From then to now

Iconic Teddy bears

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Our tradition is an important part of our identity.