Tradition Made in Germany

The Steiff Teddy bear

01 steiff teddy pb55 mit ballons

We are the inventors of the Teddy Bear - the true original. Our tradition is an important part of our identity, which shapes us and which we feel every day.
In 1902, the world's first Teddy bear begins to conquer the hearts of children, invented by Richard Steiff. A heartbreaker in the best sense of the word. As early as 1907, the Teddy bear moved into a million children's rooms and became a beloved companion for a lifetime.

Richard steiff geschichte des teddybaeren teaser
A legendary invention

The story of the Teddy Bear

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Freundschaft auf vier tatzen teaser
Friendship on four paws

A loving companion

We share joy, give comfort, listen, show presence. We are there whenever we are needed.

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120 jahre steiff kinder mit teddies teaser

120 years Teddy

120 years ago, the first Teddy Bear in the world was born here in Southern Germany. We want to celebrate this!

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Our tradition is an important part of our identity.