The Steiff Teddy bear
We are the inventors of the Teddy Bear - the true original. Our tradition is an important part of our identity, which shapes us and which we feel every day.
In 1902, the world's first Teddy bear begins to conquer the hearts of children, invented by Richard Steiff. A heartbreaker in the best sense of the word. As early as 1907, the Teddy bear moved into a million children's rooms and became a beloved companion for a lifetime.
Our tradition is an important part of our identity.