The world‘s most famous soft toy company

Steiff firmengelaende von oben

Steiff is the inventor of the teddy bear and the world‘s most famous soft toy company

We, Margarete Steiff GmbH, are the world-renowned manufacturer of collectibles, soft toys and children's clothing.

For over 140 years, we have been the epitome of the highest quality, first-class materials, perfect design and highest safety standards.

When our founder, Margarete Steiff, made the Elefäntle pincushion in 1880, she saw how the little felt elephant instantly won the affection of children and became their favourite cuddly toy. Designing and creating wonderful toys for children was the basis of her lifelong ideology and remains to this day.

Her guiding principle "Only the best is good enough for children". is still our company philosophy today, and shapes our work as well as each of our products that leave our production facilities.

In 1902, Margarete's nephew Richard invented the first jointed bear, which soon adopted it‘s world-famous name "Teddy bear" inspired by Theodore Roosevelt and brought our Steiff brand its international breakthrough.

Today, Steiff delights and enchants all over the world, from the USA throughout Europe especially Germany and Great Britain to Asia and China and Japan. In total over 50 countries worldwide.

Margarete steiff unternehmensgeschichte teaser

The Steiff Story

Our founder Margarete Steiff was a remarkable personality in many aspects.

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Hygiene und reinigung steiff kuscheltiere teaser

Soft Toys & Hygiene

Sustainability Promise

Our commitment to nature and environment

If Richard Steiff invented the teddy bear today, many things would be different ...

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Quality promise

Quality as part of our identity

For us, high quality is an important part of our identity.

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Only the best is good enough for children!
Margarete Steiff