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In 1902 Richard Steiff, Margarete's nephew, designed a toy bear made of mohair called Bear 55PB.
Inspired by American President Theodore Roosevelt, the initially nameless bear received its name Teddy, which is still known today. Roosevelt refused to shoot a tethered bear during a hunting trip . The incident was captured by cartoonist Clifford K. Berryman and published in the Washington Post.
This was the best publicity for our Teddy bear - the teddy boom began and the Steiff brand achieved worldwide recognition.
Richard Steiff is born in Giengen an der Brenz on 7 February 1877.
Richard Steiff sketches his first drawings of the bear during his studies in the Nilsche Tiergarten in Stuttgart
He joined his aunt Margarete Steiff‘s company.
He develops the world's first jointed teddy bear, the "Bear 55 PB".
(55 cm standing and P = plush B = movable)
Richard develops the Teddy Bear further - the 35 PB and the 28 PB are created - the famous button in the ear is also introduced in 1904 by Franz Steiff, embossed with the elephant logo.
The PAB Teddy Bears are created now using a card disc jointing method, a technique still used today
The best known example is the grey Richard Steiff Teddy Bear which Richard made as a one-off and gave to his mother-in-law.
Steiff officially uses the name "Teddy Bear" The name was inspired by American President Theodore Roosevelt
The Teddy Bear gets his growler voice and rare coloured bears and dressed bears were introduced.
The Teddy Bear in Action - Purzelbär 1909 and Panthom Teddy Bear 1910
Dolly Bear adds a multi splash of colour to the range
Due to a shortage of materials, an alternative material is used. The "paper plush teddy bear" is created“
Teddy bears are becoming colourful again - rosé and yellow are the order of the day
And playful clowns in the most diverse variations arrive
Petsy joins the range - his large ears with wire reinforcement and facial centre seam are eye-catching
The Teddy Bear is to become friendlier and more childlike -the Teddy Baby is born and becomes a beloved favourite in the coming years
Dicky Bear arrives with his colourful printed paw pads.
But the classic Teddy bear remains strong and continues to delight customers
The Teddy bear gets a new design and is called "Original Teddy".
Another classic appears - Zotty
The Teddy bear Celebrates his 50th Birthday with "Jackie“
New materials like Dralon conquer the market illustrated here by Cosy Teddy
The design of the classic Teddy bear is modernised.
"Original Teddy Bear" gets a heart shaped snout affectionately called "Masked Bear" by Steiff lovers.
The first replica appears the "Steiff Original Teddy Bear" also known as the "Papa Bear".
"Teddy Petsy" revolutionises the classic jointed Teddy Bear.
He is the first jointed teddy bear that is fully washable and it is impossible to imagine our range without him today.
The first British Collectors' Teddy Bear appears - a series that still delights collectors' hearts today.
In addition, further special country editions and series are created in the following years.
The Steiff Club is founded.
The Teddy bear celebrates his 100th birthday. There is even a musical about him.
The first Margarete Steiff Edition, the "Flowers" Teddy bear is created.
Margarete Steiff GmbH celebrates 125th anniversary with the "Karat Bear" and Teddy bear Charly cuddles his way into hearts
Fynn and Lotte follow him.
Selection Series - there are no limits to the materials used
Snuggly novelties with the Soft Cuddly Friends - the new favourites of today
Teddies for tomorrow – the teddy bears of the future
Teddies for tomorrow also for cuddling
120 years of the Steiff Teddy bear - the new anniversary Teddy bear family celebrates this occasion.