Steiff Handmade

We are a manufacturer with heart.

03 airbrush technik plueschgiraffe header emo
00 ansicht produktion und naehmaschinen header emo
01 plueschfell in prdouktion header emo
02 ansicht produktion kuscheltiere header emo
04 naeherin inproduktion header emo

A Teddy bear is made

Before one of our Steiff animals, which often accompanies a child throughout its life, starts its journey into the world, it is lovingly crafted in many small steps. Just as every person is unique, each of our animals is a valuable, unique specimen thanks to this special manufacturing process. This is what makes them so special.

Only materials of the highest quality are used in our Steiff toy factory. Starting with the sewing thread, through the filling material, buttons, eyes and accessories to the respective outer material of our Steiff animals.

Video preview manufaktur

Manufacturing teddy bear

01 plueschtier skizzenzeichnung

Step 1: Sketch/Idea

The first step is the idea. Our designers create a sketch and at the same time consider the size and shape of the Teddy bear.

02 erstellung schnittmuster kuscheltier

Step 2: Pattern

Based on the sketch, our designers create the individual cutting patterns, for the body shape of the Teddy bear. Detailed information is noted on the cutting pattern, which will later serve as a guide when sewing.

03 stoffwahl fuer plueschtier

Step 3: Selecting the fabric

With the selection of the materials, our designers contemplate the character of the Teddy bear and also whether this will be a cuddly toy or a collector's item.

04 zuschnitt steiff kuscheltier

Step 4: Cutting

The individual cardboard templates are placed on the respective plush, fabric or knitted fabric and the outer contour is transferred to the textile. Extreme caution is required here, each cut piece must be aligned according to warp/weft and/or pile direction and also use it economically. Then the parts are cut out precisely according to the contour.

05 zusammennaehen zuschnitte

Step 5: Sewing

Accuracy is required here when the individual pattern pieces are sewn together inside out. When finished, all the assembled parts, legs, arms, body and head are turned the right way through a specially designed tool, and he is now ready for the next step.

06 befuellen kuscheltier

Step 6: Filling

The Teddy bear is filled step by step by our seamstress. She pays special attention to the amount and position of the filling material, because this has a decisive influence on the shape of the Teddy bear. Only the body is not yet filled.

07 anbringen der gelenke

Step 7: Assembling the joints

With the insertion of cardboard discs, the mobility of the Teddy bear is created. The discs are glued into the individual limbs and connected to the body with a matching counterpart by means of a nail and fixed in the desired position. Now the body is also filled.

08 stickereien auf kuscheltier

Step 8: Embroidery

Our seamstress lovingly embroiders the nose of the Teddy bear by hand, determining the size of the nose by the number of stitches. Thick or thin threads are used depending on the desired character. The length of the nose bridge and the curve of the mouth stitch determine the smile of our Teddy bear.

09 anbringen der augen steiff teddy

Step 9: Eyes

The eyes are sewn into the head with a thread and fixed at the back of the head via several knots. The size and position of the eyes significantly influence the expression of the face. If you want the bear to look childlike, we will give it bigger eyes.

10 fell schnitt steiff teddy

Step 10: Sculpting

In this step, the hair of the Teddy bear is cut with scissors to the desired length and shape and combed into the right position.

11 anbringen markenzeichen

Step 11: Trademark - Button in ear

After an intensive quality control inspection, our Steiff Teddy bear receives our trademark, Button in ear, together with his ear tag and his chest tag, all by hand. This makes him unmistakably authentic.

12 finish steiff teddy

Step 12: Packing

Ready to go, the original Steiff Teddy bear then sets off on his journey into the world.

01 plueschfell in prdouktion header emo large

Every millimetre of the finest quality

Best materials for our toy products

We only use high-quality materials from controlled production.
In 2009, we joined forces with our supplier Schulte, who supplied Richard Steiff with the fabric for the world's first Teddy bear in 1902. This makes us the world's only manufacturer of soft toys with our own weaving mill.
The entire manufacturing process is thus in our hands: from the initial idea to the finished Steiff animal.
Together with Steiff Schulte in Duisburg, we work on the materials of the future and develop our own fabrics from a wide variety of alternative raw materials.

EN Manufaktur Materialien

Materials Used

Alternative materials

Eco-quality at the highest level.


Made by Nature

Feeling, touching, smelling, tasting - that's how the little ones and toddlers explore their big world.
Our Steiff GOTS baby series is made of pure fluffy cotton from controlled organic cultivation and certified according to GOTS (Global Organic Textile Standard) and fulfils the guidelines of the IVN (International Association of Natural Textiles).
Thus, we achieve a product quality that is second to none and stands for all-round intact nature: organic cultivation without pesticides, no use of optical brighteners, dyeing without allergenic components, as well as fair working conditions for all involved.

Mohair from responsible animal farming


Only the best is good enough, always has been ...

With a background of love for children, the Steiff brand is associated with exceptional standards of quality, design and workmanship. And we pay attention to high-quality materials, also and especially with Steiff mohair. As a member of the non-profit organisation "Textile Exchange", Margarete Steiff GmbH has now supported the development of a standard for animal welfare in the mohair sector.

We want the mohair wool for lovingly crafted Steiff collector's items to come 100 % from goats that live under the best possible, defined conditions. The animals recieve sufficient food, always enough water and an environment that meets the animals' needs are important basics. They should be healthy and protected - even in case of transport. They should be able to feel comfortable and enjoy a reliably good human-animal relationship. Only farmers who meet these high standards for animal welfare and manage their land in a forward-looking way receive the RMS (Responsible Mohair Standard) certificate.

The RMS standard is now being implemented in our supply chain: our sister company Steiff Schulte ( in Duisburg processes yarn with RMS certification and produces certified mohair plush from it. The first Steiff animals made from RMS mohair will be produced in early 2022. We are gradually converting the entire mohair range to RMS quality.

The RMS standard focuses on animal welfare: for well-being and safety from the goat's pasture up to the finest mohair for valuable Steiff articles... We are very proud of this initiative RMS LOGO

“Textile Exchange” is driving positive impact on climate change across the global textile industry and envisions a global textile industry that protects people and planet by positively impacting climate, soil health, water, and biodiversity. Textile Exchange develops, manages, and promotes a suite of leading industry standards, as well as collects and publishes critical industry data and insights that enable brands and retailers to measure, manage and track their use of preferred fiber and materials.

A legendary invention

The story of the Teddy Bear

Did you actually know where the teddy bear got its name?

Read the Story

Our commitment to nature and environment

If Richard Steiff invented the Teddy bear today, many things would be different ...

Read more