Steiff Charity - To bear a helping hand



About Chopard

Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.

In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, Creativity, and Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible; It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical gold in producing all its watches and jewellery.

Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection. The company is highly recognized for Haute Joaillerie creations and also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport, Ice Cube, Alpine Eagle and Mille Miglia.

The fashion students and design supporters of Chopard

The briefing and the idea

Since it was founded in 1860, Chopard has preserved the heritage of the skills of traditional craftsmanship by creating contemporary designs that are synonymous with ethics and emotion. Inspired by the Happy Hearts collection, the characterful and elegant bear is meant to reflect happiness, carefreeness and joie de vivre.

The emergence of the bear

  • Cooperation

    Chopard x Steiff

    Chopard 01
  • Idea search


    Chopard 02
  • Finding ideas


    Chopard 03
  • First pattern


    Chopard 04
  • More patterns


    Chopard 05
  • Choose details


    Chopard 06
  • Heart pattern


    Chopard 07
  • Pattern arrangement


    Chopard 08
  • Pattern

    Pattern arrangement

    Chopard 09
  • Final outfit

    Finished bear

    Chopard 10

I am the finished bear

Steiff Charity Chopard quer