Steiff Charity - To bear a helping hand
Fragment - Hiroshi Fujiwara
About Hiroshi Fujiwara
Fashion Designer & Music Producer
Hiroshi Fujiwara is the founder of the design group “Fragment Design”, which collaborates on products with famous global brands.
The idea behind
Hiroshi Fujiwara has a huge passion for snowboarding and does also collaborate with Burton, the famous snowboarding brand.
He collaborates with Burton on the AK457 series, and the clothing of the bear is a miniature version of one of his designs for Burton.
The addition of the sleeping bag should complete the concept to show a sensational feeling.
I am the finished bear