Steiff Charity - To bear a helping hand

Fragment - Hiroshi Fujiwara

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About

Hiroshi Fujiwara

Fashion Designer & Music Producer

Hiroshi Fujiwara is the founder of the design group “Fragment Design”, which collaborates on products with famous global brands.

The idea behind

Hiroshi Fujiwara has a huge passion for snowboarding and does also collaborate with Burton, the famous snowboarding brand.

He collaborates with Burton on the AK457 series, and the clothing of the bear is a miniature version of one of his designs for Burton.

The addition of the sleeping bag should complete the concept to show a sensational feeling.