Steiff Charity - To bear a helping hand
Fragment - Hiroshi Fujiwara
![Fragment neu](https://res.cloudinary.com/steiff/image/upload/w_380,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/teaser/Fragment-neu.jpg)
About Hiroshi Fujiwara
Hiroshi Fujiwara
Fashion Designer & Music Producer
Hiroshi Fujiwara is the founder of the design group “Fragment Design”, which collaborates on products with famous global brands.
The idea behind
Hiroshi Fujiwara has a huge passion for snowboarding and does also collaborate with Burton, the famous snowboarding brand.
He collaborates with Burton on the AK457 series, and the clothing of the bear is a miniature version of one of his designs for Burton.
The addition of the sleeping bag should complete the concept to show a sensational feeling.
I am the finished bear
![Steiff Charity Hiroshi Fujiwara quad](https://res.cloudinary.com/steiff/image/upload/w_1342,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/global/Steiff_Charity_Hiroshi_Fujiwara_quad.jpg)
![Steiff Charity Baer Fragment 1 web](https://res.cloudinary.com/steiff/image/upload/h_1280,w_1280,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/global/Steiff_Charity_Baer_Fragment_1_web.jpg)
https://corporate.steiff.com/assets/global/_1600xAUTO_crop_center-center_75_none/Steiff_Charity_Baer_Fragment_1_web.jpg
![Steiff Charity Baer Fragment 3 web](https://res.cloudinary.com/steiff/image/upload/h_1280,w_1280,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/global/Steiff_Charity_Baer_Fragment_3_web.jpg)
https://corporate.steiff.com/assets/global/_1600xAUTO_crop_center-center_75_none/Steiff_Charity_Baer_Fragment_3_web.jpg
![Steiff Charity Baer Fragment 5 web](https://res.cloudinary.com/steiff/image/upload/h_1280,w_1280,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/global/Steiff_Charity_Baer_Fragment_5_web.jpg)
https://corporate.steiff.com/assets/global/_1600xAUTO_crop_center-center_75_none/Steiff_Charity_Baer_Fragment_5_web.jpg
![Steiff Charity Baer Fragment 6 web](https://res.cloudinary.com/steiff/image/upload/h_1280,w_1280,c_fill,g_auto,q_auto,f_auto,fl_progressive/pics/assets/global/Steiff_Charity_Baer_Fragment_6_web.jpg)
https://corporate.steiff.com/assets/global/_1600xAUTO_crop_center-center_75_none/Steiff_Charity_Baer_Fragment_6_web.jpg