Steiff Charity - To bear a helping hand

HUGO BOSS

About the brand BOSS

BOSS is known worldwide for its suits - but BOSS is much more. As a 24/7 lifestyle brand, BOSS offers customers the perfect outfit for every occasion - business and leisure. Central leitmotifs here are casualness and comfort. Inspiring capsule collections and extraordinary collaborations with well-known brands and personalities complement the four annual collections. The product range also includes licensed products such as fragrances, eyewear, watches and children's clothing. The BOSS brand can be experienced in over 400 company-owned stores around the world. BOSS is the core brand of HUGO BOSS, one of the leading companies in the premium segment of the global apparel market. With its two brands BOSS and HUGO, the Group offers collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. The company is headquartered in Metzingen, Swabia, and has around 14,000 employees worldwide.

The Making-of

For the Steiff Charity project, we wanted to blend two German brands known for their traditional craftmanship & innovation – Steiff & HUGO BOSS.
All of the process took place in our very own headquarters in Metzingen.
From sketching & designing the bears looks, choosing fabrics, manufacturing it in our sewing studio and fitting the garments tailor-made for the bear.
Staying true to the key codes of both houses, we created a look which combines the new BOSS logo & monogram with the iconic button in the ear of Steiff and dressing the bear as the BOSS it is.