Steiff Charity - To bear a helping hand

Mercedes-Benz - Gorden Wagener

About Mercedes-Benz - Gorden Wagener

Gorden Wagener, one of the most influential automotive designers in recent times, has led the worldwide design unit of Mercedes-Benz and all its brands since 2008.

As Chief Design Officer of the company since 2016 his goal for the brands of the Mercedes-Benz Group is to build the most desirable cars in the world. Wagener approaches this ambition with his design philosophy of “Sensual Purity,” which defines the specific luxury of the different brands. Wagener’s designs set new impulses in luxury and satisfy a desire for beauty and the extraordinary.

This outlook is reflected most recently in the EQS, the Mercedes-AMG SL, the Mercedes-Maybach S-Class , Vision EQXX, Project Geländewagen & Project Maybach and the Vision AMG.

The fashion students and design supporters of Mercedes-Benz - Gorden Wagener

Julia Kneip

I am Julia, a qualified ladies‘ tailor and currently studying fashion at Pforzheim University. In times of resources becoming rare, as a designer I would like to contribute to a change towards sustainable fashion.
I am very excited to get the chance of be ing part of such a wonderful project. Thinking of Steiff, I always recall the magically decorated store windows during Christmas time.

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Niclas Hasemann

Hi! My name is Niclas, I am 22 years old and currently studying fashion in my 6th semester at DesignPF.
Besides using fashion as a means of artistic expression, the social and environmental implications of clothing are what drive me the most.
I am thrilled to apply my skills in fashion and my subtle aesthetic sensibility to an object as personal and emotionally loaded as a Steiff Teddy bear.
Exploring new and fun lanes of design while raising money for important causes, sounds incredibly exciting to me.

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The briefing and the idea

Since Gorden Wagener was appointed chief design officer at Mercedes-Benz, his aim is to create a new type of modern luxury.
His philosophy of sensual clarity expresses the bipolarity of emotion and intelligence in design. The look is supposed to combine clean shapes of Mercedes-Benz with the warmth and comfort of the Steiff Teddy Bear. The iconic star logo gets reinterpreted with surprising, yet elegant materials.
The bear is supposed to embody comfort, serenity and confidence, combined with elegance and a touch of luxury. Charming twists of details or a surprising combination of materials provide a „friendly“, „smiling“ or even „sensual“ wink. The bear doesn’t claim to be a star, but is ready to become your star as being a relatable and reliable life-companion.