Visionary founders. Creative excellence. An enduring legacy. Enthusiastic fans. These are just some of the attributes that Disney and Steiff share. They are the cornerstones of a collaboration that began in the 1930s and that continues to this day.
"It all started with a mouse," Walt Disney once said of his company. And it was with this very character that Disney's relationship with Steiff began.
The first version of Mickey by Steiff made its debut in 1931 and 30,000 were quickly sold. Minnie Mouse joined the range from 1932.
From children's plush in unlimited editions to limited collectors' editions and extremely rare one-offs for special events or auctions, Steiff has produced more than 100 Disney items. In addition to numerous variations of Mickey and Minnie Mouse, Steiff has plushified an enormous range of characters from all Disney eras.
355776 Disney Belle 2021 & 355523 Disney the Beast 2022
©Disney
690600 Winnie the Pooh 2019
©Disney. Based on the Winnie the Pooh works by A.A. Milne and E.H. Shepard.
Soft Cuddly Friends Disney Originals 2021
©Disney & ©Disney. Based on the Winnie the Pooh works by A.A. Milne and E.H. Shepard.
024658 Soft Cuddly Friends Disney Originals Marie 2022
©Disney
024627 Soft Cuddly Friends Disney Originals Thumper 2022 & 024689 Soft Cuddly Friends Disney Originals Bambi 2023
©Disney
355936 Disney Mickey Mouse D100 platinum 2023 & 355943 Disney Mickey Mouse with Teddy bear D100 2023
©Disney.
You can learn more about the history of the collaboration between Steiff & Disney in the timeline at the bottom of this page.
In 2023, when The Disney Company celebrates "100 Years of Wonder", the trusted collaboration will continue with more exclusive collectors' items and new unlimited Steiff items.
This extraordinary Mickey Mouse is presented in a monochrome platinum colour that Disney are using to celebrate their anniversary. Glitter elements compliment the overall design. This exclusive design celebrates and congratulates Disney on their anniversary year.
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What a great combination! The hero of Disney, Mickey Mouse, holding a Steiff Teddy bear, and together celebrating Disney’s 100th anniversary. What could be more natural than for Steiff, the inventors of the Teddy bear, to present this inseparable pair as a charming duo?
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Meet Oswald the Lucky Rabbit! This iconic piece is a tribute to Disney’s first character, and thus to the beginning of the Disney Company. You will see a strong resemblance to another famous Disney character in his beaming face. On the occasion of the 100th anniversary of Disney, Oswald is now back in the spotlight and we are delighted to present you a treasure of film history with this unique masterpiece.
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The extra fluffy and cosy Soft Cuddly Friends Disney Originals are made especially for the youngest Disney fans, but they are loved by grown-ups, too.
Many of Disney's beloved stars have already appeared in the range and more are on the way.
Mickey Mouse 1448 from 1931
The collaboration with Disney began in 1931. Steiff was one of the first manufacturers to create the most famous of all Disney characters, Mickey Mouse, in velvet - unmistakably dressed in yellow gloves and short red trousers. This was the beginning of a long partnership that continues to this day.
Minnie Mouse 1431 from 1932
The following year, Mickey's friend Minnie Mouse was also born at Steiff. True to the original and classically designed with the world-famous white polka-dot skirt, red pumps and hat, she was the perfect complement to Mickey.
Bambi 7422 from 1951
In 1950, the Disney classic "Bambi" had its cinema premiere in Germany. The following year, our Bambi was created, as delicate and lovingly designed as his cinematic counterpart.
Perri Squirrel 4312,03 from 1959
A little-known Disney film, Perri tells the story of Perri the squirrel, based on real-life footage. A famous picture shows Walt Disney himself at the premiere of the film in Germany, surrounded by Steiff Perris.
Baloo 0360/40 from 1968
The Bare Necessities! In 1968, a series of animals based on the Disney classic "The Jungle Book" was created. Of course, the famous bear Baloo could not be missing. A second series was to follow in later years.
Antique Teddy 0243/32 from 1988
Not a film character, but a Teddy bear full of character: In a limited edition of 1,000, the Antique Teddy was the first item at the "Teddy Bears & Doll Convention in Walt Disney World", which was held for the first time in 1988.
Teddy Donald 651205 from 1993
Teddy meets Duck: In 1993, the 6th item for the Convention was the funny Teddy Donald - a charming metamorphosis between Teddy bear and Duck, almost symbolic of the close cooperation and limited to 1,500 pieces.
Winnie the Pooh 651243 from 1994
The first Winnie the Pooh was released by Steiff in 1994. With his typical lovable expression and red waistcoat, he was number 7 in the convention series and was available in a limited edition of 2,500.
Mickey Sorcerer's Apprentice 651519 from 2000
In the style of Disney's "Fantasia" from 1940, "Fantasia 2000" appeared at the turn of the millennium. Steiff designed several items based on characters from the film, including Mickey, the Sorcerer's Apprentice. As an annual limit, 7,000 little wizard apprentices were produced until 31.12.2000.
Pluto 651809 from 2001
Pluto has been Mickey, Minnie & Donald's faithful companion since 1930. In 2001, the popular character finally saw the light of day at Steiff, in an edition of 5,000.
Mickey Mouse with Disney bear 669491 from 2006
The right combination: Mickey Mouse and Teddy bear meet for the first time in 2006. 1,500 copies of this lovingly designed pair of friends who seem to be inseparable.
Nemo 354885 from 2013
We found Nemo! The first Pixar character to be released by Steiff in 2013, in a limited edition of 2,000 pieces. Detailed and authentic, right down to his underdeveloped right "lucky fin", Nemo is an original in every sense of the word.
Disney Pixar's Toy Story Woody 354915 from 2017
Featuring cowboy Woody from Toy Story, exactly 113 triple-jointed wool felt figures were handmade at the Steiff factory in 2017. Why exactly 113? An inside joke: animators learn their craft in the A113 lecture theatre at the California Institute of Technology, which is why the number keeps popping up in Pixar productions.
Disney Frozen Olaf 354571 in 2019
Olaf needs no introduction: the world-famous faithful sidekick of Anna and Elsa from 'Frozen' has a huge fan base all over the world. In a limited edition of 2,013 pieces, he will be released in 2019 as part of the collaboration between Disney and Steiff.
Soft Cuddly Friends Disney Originals since 2021
Come and cuddle! The extra fluffy and cosy Soft Cuddly Friends Disney Originals are made especially for the youngest Disney fans. Many of Disney's beloved stars have already appeared in the range and more are on the way.
Disney Mickey Mouse D100 Platinum 355936
For 100 years, Disney's world-famous characters have enchanted people all over the world - and we're celebrating together! This extraordinary cotton velvet Mickey Mouse is inspired by the colours Disney has used to celebrate 100 years of wonder. The exclusive design is a stylish highlight for this festive occasion.
©Disney
©Disney. Based on the Winnie the Pooh works by A.A. Milne and E.H. Shepard.