Chopard
About Chopard
Since its founding in 1860, Chopard has perpetuated a heritage of artisanal skills and traditional crafts by shaping contemporary creations synonymous with ethics and emotions. Guided by a resolutely positive vision of life, the Maison celebrates the precious moments of accomplished men and women around the world for whom watches and jewellery are a perpetual extension of their own Joie de Vivre.
In line with its vision, Chopard acts through the prism of three central elements: Craftsmanship, Creativity, and Ethics. Strongly involved in the strategic choices of the Maison, the Scheufele family believes that grand contemporary luxury must necessarily be ethical and responsible; It was for this reason that in 2013 Caroline and Karl-Friedrich Scheufele, co-presidents, launched the Journey to Sustainable Luxury, leading in 2018 to an announcement of the Maison to commit to use 100% ethical gold in producing all its watches and jewellery.
Chopard’s expertise in Fine Watchmaking is acknowledged in the L.U.C collection. The company is highly recognized for Haute Joaillerie creations and also built its reputation on iconic collections of watch and jewellery like Happy Diamonds, Happy Sport, Ice Cube, Alpine Eagle and Mille Miglia.
The fashion students and design supporters of Chopard
Marlene Kümmerle
Hello there, I‘m Marlene a 26 years old fashion student. My passion for creating lead me from my jewelry education to my current studies at DesignPf in the fashion department. I love playing with different materials searching for new ways of expressing myself.
Clothing is a tool which allows us to feel connected to our peers. It gives usa sense of belonging, providing safety and guidance in society. A Teddy bear delivers the same feelings, guiding us through childhood while making us feel save. I still cherish my Teddy bear and I am exciting to be part of this special project.
Antonia Ziegler
Hey! I am Antonia, 23 years old and crazy about colours, material and moodboards. I came to study design through my affinity for creating and playing and I especially love to dive into new worlds again and again and find out what I can create within them.
Steiff carries a strong history rooted in the heart of a strong and passionate woman. And especially in this time it is precious to stand out for freedom, strength and courage in everything you do and say. I am very pleased that by creating a jubilee Teddy bear, I can help to express this heritage and the values of the Steiff family and to carry on the child-loving heart of Margarete Steiff.
The briefing and the idea
Since it was founded in 1860, Chopard has preserved the heritage of the skills of traditional craftsmanship by creating contemporary designs that are synonymous with ethics and emotion. Inspired by the Happy Hearts collection, the characterful and elegant bear is meant to reflect happiness, carefreeness and joie de vivre.
The emergence of the bear
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Cooperation
Chopard x Steiff
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Idea search
Ideas
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Finding ideas
Ideas
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First pattern
Sleeves
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More patterns
Sleeves
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Choose details
Pattern
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Heart pattern
Variations
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Pattern arrangement
Pattern
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Pattern
Pattern arrangement
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Final outfit
Finished bear
I am the finished bear
